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Emily W. Choi, PhD, serves as a Professor of Practice in entrepreneurship and the Executive Director of the Caruth Institute for Entrepreneurship. She earned her PhD in Management with a focus on organizational theory applied to entrepreneurship at the University of California, Berkeley, Haas School of Business. She holds an MBA from Arizona State University, a Master of International Management from Thunderbird School of Global Management, and a BA from Washington University in St. Louis. 

Previously she was on the faculty of the University of Texas at Dallas, Jindal School of Management, and served as the Program Director at the Institute for Innovation and Entrepreneurship. Prior to academia, she worked at IBM as a procurement and process innovation manager in international supply chain operations; at Apple as a senior manager of new product operations; co-founded a supplier sourcing solution start up in Hong Kong, and helped scale a start up in Silicon Valley (California).

Dr. Choi studies entrepreneurship topics related to new firm strategy and innovation with a focus on legitimacy and trust.